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BASF merges digitalization and IT expertise

Source:Plastics News Asia Release Date:2019-01-31 300
Plastics & Rubber
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The “Digitalization & Information Services” division aims to accelerate the digital transformation at BASF with Christoph Wegner as the new Chief Digital Officer.
Digitalization is a key element of BASF’s new corporate strategy and the company has been been addressing this topic for many years. Since 2015, cross-divisional teams have explored the opportunities for the intelligent use of data and digital technologies, tested them in pilot projects and rolled them out in the company. Work in research and development has also been supported by digital solutions, with the Quriosity supercomputer being a main driver in this area. In order to pool all these activities and bring the experts from digitalization and IT closer together, BASF established the new Digitalization & Information Services functional division on January 1, 2019.
 
BASF
Mr. Christoph Wegner
 
The division is headed by Christoph Wegner (49), who will also serve as Chief Digital Officer (CDO) at BASF. As Mr. Wegner puts it, BASF, over the last few years, has shown how to implement digitalization in a chemical company. Now, the new organization will help lend more assertiveness to the topic and the team will support the digital activities at BASF and drive them forward more quickly than before in collaboration with teams from the different business units, functions and research and development units. "We are pursuing a clear goal with this approach: We want to introduce new digital solutions which provide our customers with clear added value.”
 
Firefly
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