Better health for seniors

TWO new products from Naturex target cognitive and joint health for the elderly.

ThinkBlue™ is a patented wild blueberry extract with a distinct fingerprint of active phytochemicals, including anthocyanins, chlorogenic acids, flavanols, proanthocyanidins and flavonols.

The ingredient is associated with improving episodic memory, or the recollection of personal experiences and specific events – including location, time, and emotions. The association of blueberry with episodic memory is based on a study conducted on healthy people aged 65-80 at a daily dose of 111mg, compared with a placebo.

Further cognitive research involving ThinkBlue™ is underway via a three-year research collaboration with the University of Reading (UK). This research will build upon these recent findings to further investigate the positive impact ThinkBlue™ may have on age-related cognitive decline.

Naturex uses traceable and sustainable turmeric for its new joint health product, Turmipure

For joints, Naturex’s Turmipure™ is based on turmeric or Curcuma Longa, a superstar botanical ingredient valued for its anti-inflammatory benefits and ability to maintain joint health.

With the popularity of turmeric rising and demand high (sales are growing at around 20% a year) there is an increased risk of problems in the supply chain. Potential issues include adulteration and a lack of traceability as unscrupulous players seek to make a quick profit.

Turmipure™ organic certified turmeric extract addresses these concerns directly. It is 100% traceable, sustainable and botanically authenticated through the Naturex Pathfinder initiative. Sourced from ThinkBlue native Southern India in a carefully nurtured environment, and standardized up to 95% curcuminoids, it is produced in line with global organic standards without the use of pesticides or other chemicals. Turmipure™ is also available in a conventional grade that is 100% traceable.