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FHA 2018 and ProWine welcome thousands

Source:Ringier Food Release Date:2018-04-25 86
Food & Beverage
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Some 3,500 exhibitors present the latest products and equipment for the food and hospitality sector; Asia’s wines and spirits shine at ProWine event  

Food&HotelAsia and ProWine Asia officially opened its doors on April 24 to showcase food and hospitality, as well as wines and spirits products, equipment and solutions from 3,500 exhibitors. These trade shows running until the 27th at the Singapore Expo and Suntec expect tens of thousands of visitors, including 61 local and overseas group delegations. According to organisers, trade professionals attending FHA2018 have indicated an estimated sourcing budget of US$ 11 billion*.

The opening ceremony was attended by Guest-of-Honour, Dr Koh Poh Koon, Senior Minister of State for Trade and Industry and several world leaders, including Vietnam’s Deputy Minister for Agriculture Mr. Tran Thanh Nam, and Poland’s Minister for Agriculture, Mr. Krzysztof Jurgiel.

“This edition of FHA – [40 Years] is extremely special to us. The sheer increase in space, support of stalwart exhibitors and growing interest from attendees are testaments to FHA’s four-decade transformational journey. Today, we are irrevocably recognised by industry for being always on the forefront of latest innovation – for the industry,” said Mr. Rodolphe Lameyse, Project Director, Food & Hospitality, UBM, organiser of FHA and co-organiser of PWA.

“FHA is an event that ignites the six senses – taste, sight, touch, smell, sound, and the last, the business sense. I’m very excited to welcome everyone to join us at Expo and Suntec to celebrate the event’s 40th anniversary, and together we take our six senses on a phenomenal journey to behold some of the world’s best tastes and innovations that are driving the food and hospitality industry of tomorrow.”

ProWine Asia 2018, opening ceremony

Opening ceremony on stage (middle)  Dr Koh Poh Koon, Senior Minister of State for Trade and Industry and (right) Hans Werner Reinhard, Managing Director, Messe Düsseldorf Group 

Wines & spirits

For PWA, now into its second edition, the specialist trade fair comes under the banner of the highly successful ProWein World series, which is based on the know-how and expertise that has made ProWein Düsseldorf the world’s leading trade fair for wine and spirits for more than two decades.

“PWA 2018 has seen significant growth in terms of the range of exhibitor profiles and trending wines and spirits profiles. This year we welcome first time participation from Croatia, stronger presence from regions such as Chianti, Rioja and Catalonia, and even the participation of Asian wineries, alongside sustainable, organic and biodynamic wines,” said Ms Beattrice J. Ho, Project Director, Messe Düsseldorf Asia, co-organiser of PWA 2018.

“We believe there is great synergy and value for both exhibitors and visitors in co-locating with FHA, from creating opportunities for investment to knowledge transfers and are very excited for what future editions of PWA can become.”

Bringing deeper insights and value

For exhibitors, FHA delivers the quality buyers and to visitors, it is the best place to catch the latest game-changer products. However the event is more than simply a mega tradeshow. With the food and hospitality market constantly evolving, businesses need to be agile to keep up with new concepts, and consumers’ demand for fresh experiences. In collaboration with Euromonitor International, FHA today unveiled an Industry White Paper titled “Smart Innovations Transforming the Food and Hospitality Landscape by 2020”. The report provides a unique insight into major disruptors impacting the industry, such as megatrends of how developed market consumers are trading down on everyday commodities to trade up on experiences, and are increasingly choosing industry concepts that match their ethical values.

Furthermore, four key tracks at the FHA International Conference and 50 complimentary workshops and activities spread across the two venues will offer participants with unbeatable value to business matching, skills upgrade, and industry discourse.

While for sommeliers, bartenders and industry specialists, PWA 2018 includes a series of seminars on the flourishing tropical viticulture in Southeast Asia, how to detect aromas in whiskey, and understanding craft beer. Additionally, there will be the first-ever running at an exhibition, of the Wine & Spirit Education Trust (WSET®) Level 1 Award course in Wines.

Benchmarking new business innovation

FHA and PWA also serve as a springboard for many companies, from startups to established brands, to expand their footprints in the region and around the world. Innovative products and solutions, along with new technologies set to disrupt the industry and transform businesses are featured across the two venues. Some examples include:

*Based on 36,386 pre-registered visitors who indicated a sourcing budget as at 22 April 2018

 

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