Nissin to start pre-packaged vegetable business in HK

Nissin Foods Company Limited will make an initial investment of HK$7 million for its first production line on pre-packaged ready-to-eat fresh-cut vegetables in Hong Kong. This production line will be built within the Group’s chilled and frozen food production plant in Tai Po Industrial Estate, and start production in December 2020. As consumers become more health conscious and as the business continues to develop hereafter, Nissin Foods intends to invest to expand the related business.

Mr Kiyotaka ANDO, Executive Director, Chairman and Chief Executive Officer of Nissin Foods, said, "We have been actively but prudently looking for opportunities to invest in appropriate partnerships and facilities, in order to enhance our product portfolio and production efficiency. The Group will apply the Japanese state-of-the-art production and management expertise in developing the new production on the ready-to-eat fresh-cut vegetables. Our target is to provide a food choice that is healthy, fresh, delicious, yet convenient and affordable for increasingly health-conscious consumers. Leverage on our resources and expertise in the production and sales of instant noodles, snacks, chilled and frozen foods, we believe the new ready-to-eat fresh-cut vegetable business will enrich the product portfolio and boarden the customer base of the Group, further expanding our revenue stream and enhancing overall competitiveness."

Nissin Foods is the inventor of instant noodles and a leading manufacturer of instant foods in Hong Kong and southern China. Its core brands include "Cup Noodles", "Demae Iccho", "Doll Instant Noodles", "Doll Dim Sum" and "Fuku". The Group has been actively developing its non-instant noodles business, including "Kagome" vegetable juices, "Nissin Koikeya" potato chips and sticks, granola, as well as distribution business.