Huggies relaunches in India

Kimberly-Clark has relaunched Huggies Complete Comfort baby diapers in India and has marked the launch with the  roll out of a new campaign, "We got you baby,' that promises to make the world a more comfortable place for babies.

"Huggies as a brand has always strived to go the extra mile to make the world a more comfortable place for babies. Through extensive consumer research, we realized that babies need complete comfort with multiple benefits in one product," says marketing director Saakshi Verma Menon. "We are proud to introduce new "Huggies Complete Comfort" to our Indian consumers to help babies and their parents navigate the unknowns of baby hood."

Based on extensive consumer research, the relaunch focuses on the core proposition of 5-in-1 comfort, which includes key attributes like softness and absorption. In addition to the advertising campaign, the brand is going to embrace an all-new visual language via its packaging design across the range that spotlights the brand’s key attributes and consumer benefits.

Meanwhile, in Israel, K-C researchers have announced the launch of newly-designed Huggies®Freedom Dry diapers, providing consumers with innovative features designed for babies on the move, including three absorption channels to distribute liquid throughout the diaper, a soft and flexible waist and an inner layer that helps keep babies’ skin dry and healthy.