Al Ain pursues Shrink-A-Bottle campaign

SPREADING the message to reduce, reuse and recycle, Al Ain Mineral Water Company installed and demonstrated a bottle-shrinking device that reduces the size of PET bottles by 80 to 90 per cent at the recent Al Ain Aerobatic Show. Under the exciting environmental drive, all spectators were given a complimentary Al Ain Water bottle upon entry to the show, which if later taken to the comp any''s "Shrink -a-Bottle" booth for recycling, was exchanged for another bottle of water. The aerobatic show was used to launch the "Shrink-a-Bottle" campaign as it offers a unique, communi tydriven platform with a wide reach and huge visitor interest. With more than 125 ,000 spectators from 40 countries, the event was a great venue for Al Ain to spread the message of responsible PET usage and recycling in a simple, straightforward manner.Nike Odyssey React