Al Rabie keeps eye on healthy beverages

OUTLINING its strategy and budget plan for 2009 at its annual corporate meeting in Riyadh , Al Rabie Saudi Foods Co. Ltd. unveiled the new 2009 budget and initiated the development of plans and fresh strategies for further enhancing the company''s image and sales in both the domestic and regional markets. The leading producer of dairy products and juices in the Kingdom of Saudi Arabia and one of the largest juice manufacturers in the Middle East set directions for year and reiterate the corporate mission of "health for all". Led by general manager Munther Bin Trad Al Harithi, Al Rabie directors of departments and branches discussed ways to leverage KSA''s influential 70% share of the Gulf food and beverages sector. "Our prime position in the Arab market is anchored on our commitment to providing high-quality and healthy products to our customers. As long as we keep sight of this mission, then 2009 will bring us the same levels of success we have been enjoying in the previous years," said Al Harithi. Al Rabie was one of three local juice manufacturers that accounted for 46% of retail volume sales in the 100% juice c a tegory in 2007.Air Foamposite One Pro