Anshul to distribute GNT EXBERRY® Coloring Foods in India

GNT International has appointed Anshul Life Sciences to distribute its EXBERRY® Coloring Foods across India. The agreement follows publication of a notification of a new standard for Coloring Foods by the Food Safety & Standards Authority of India (FSSAI) on 29 December 2020.

The standard paves the way for the use of EXBERRY® in food and beverage products in the Indian market. It covers colorants derived from fruits, vegetables, spices and herbs using non-selective water-based extraction methods that retain the original characteristics of the source material.

Paul Collins, Director of International Sales & Marketing at GNT said: “We’ve worked for many years to achieve the publication of a standard for Coloring Foods in India, so we are delighted the FSSAI has issued this notification. Our co-operation with Anshul Life Sciences means food and beverage companies in India will now have direct access to EXBERRY®, enabling them to tap into growing demand for clean-label products. Anshul is a pro-active and innovative ingredients company and the perfect fit for GNT as we look to increase our presence in India.”

Aloke Isharani, VP of Anshul Life Sciences, added: “Market and regulatory conditions mean that now is an excellent time for India’s food and beverage companies to look at the benefits of using EXBERRY® Coloring Foods. They are aligned with consumer trends and backed by GNT’s technical expertise, offering a total solution for formulating products that look fantastic. GNT’s commitment to sustainability is also impressive and aligns perfectly with our own values at Anshul.”

Food and beverage businesses in India will be expected to comply with the new standard by 1 July 2021. To see the notification, click here (see page 35).