Breaking away from tradition

The ability to introduce innovative solutions to injection moulding has given EdeX Limited Company an enviable position in Taiwan's plastics industry. The company's vast range of machines available to respond to customers' varying demands has been an advantage that has kept the company ahead in this business. Mr. Yi Xiong Ke, President of EdeX Limited Company, shares with International Plastics News for Asia (IRNA) the steps undertaken by the company to come up with innovative equipment.

IRNA: How would you describe the path taken by EdeX over the years?
Mr. Ke: EdeX Limited Company was established in March 2009, a new recruit in the injection moulding machine business. As a new company, we have been very aggressive in our efforts to bring more benefits for our customers who use our machines. Based on our philosophy of simplicity and maximum cost reduction, we come up with machines that aimed at raising the level of injection moulding machines' quality and image in the Chinese market.
We initially designed and planned our organisation and trained our staff to actively use the latest PRO-E 3D mapping software and with careful design, use of high-technology equipment, strict testing and verification, we launched the Atom micro plunger injection moulding machine series in 2010. We then won the Taiwan Excellence Awards. We have already applied for more than 30 inventions and new patents as a sign of our innovative spirit.

IRNA: Where do you see EdeX in the injection moulding arena?
Mr. Ke: The precision of injection moulding machines we produce is extremely high in terms of advanced technological content, and this has placed our products at par with injection moulding machines abroad – such as those from Germany and Japan which are known for highly efficient machines.
EdeX also regards precision, energy-conservation and innovation as very important elements in the development of our products. With our philosophy of "minimal style and extreme deduction" we set forth creating our injection moulding machines to meet the requirements of the customers, from the most basic towards more specialised needs. For example, direct clamping has been adopted due to the many advantages it can offer in terms of speed, cost efficiency and simplicity. We also plan to release our vertical micro injection moulding machine, the VTOP series, and high performance range in the near future. The design uses the latest technological breakthrough that the machine allows for most steady clamping function at high speed, and being more advanced in terms of design and function, it can be utilised in a multitude of applications whilst promising reduced costs.

IRNA: How would you assess the market and sales of injection moulding equipment?
Mr. Ke: Weeding out the old and bringing forth the new in injection moulding. The change in the technology has been fast and what will really decline will be the use of old technology and techniques. EdeX has demonstrated superiority in technology and with its well-developed research and development department, we are able to choose from various designs to create and construct the most suitable machine.
EdeX is marching towards a new operational strategy this year as we are expanding with our high-energy efforts to implement lasting innovations. We are also gradually strengthening the quality of the management and marketing services.We are no longer worried over marketing and becoming popular as customers nowadays are more informed and have more purchasing power that we are more concerned ojordan Release Dates