When the time rolls around to launch our first issue for the year, I wonder what new technology will hit the industrial manufacturing. Metalworking tools facilitate a long list of the everyday manufacturing activities in every factory, so much so that it’s hard to imagine there was a time when we didn’t have them. But they always come around. Because even so fully woven into the structure of every plant that we almost forget it’s there, metalworking tools are an ever more essential and more varied element of industrial manufacturing, particularly for companies pursuing a mission in a faster, more competitive world. Each year, we find new technology success stories to tell, along with fresh challenges to explore. However, the rapidly changing situation around the coronavirus spread is worrying global investors. Strong company culture and a defined sense of brand purpose can be invaluable in helping a brand navigate these types of decisions. Communications tactics should be shaped around the priorities of the business and its stakeholders. But, it’s essential to be mindful of how those priorities align with a company’s brand identity and values. This is why trade publications play an even more important role. Standing still is not an option. Ringier Trade Media has been publishing some of China’s most authoritative industrial magazines for over 20 years. In an era where technology is at its peak, secure alternative sources. Let us work with you to ensure that your message gets direct to the decision makers who matter and who will welcome quality relevant content from a trusted source in a format that strongly presents your company image and products.
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