The cascading effect of technological evolution, rising and changing consumer expectations, and constant product innovation is forcing brands to reconsider their entire approach to development and manufacturing. With product availability, performance, and sustainability being top priorities for CG organizations, a multidisciplinary approach is required.

Download this market perspective on Multi-Disciplinary Product Development to learn more about current product lifecycle practices, trends reshaping the consumer goods industry, development challenges confronting organizations, and digital solutions reshaping the entire product development lifecycle and underlying processes.

This report is relevant for those who want:

● To adapt a multi-disciplinary approach to product development.

● To understand industry best practices and the impact of using digitally transformed development cycles.

● Case examples and benefits