Blaser Swisslube’s insights from METALEX 2024

Blaser Swisslube, a Swiss family-owned company with over eight decades of expertise, continues to shape the future of manufacturing through cutting-edge solutions and a strong focus on customer success.

When asked about the flagship products the company is showcasing at METALEX 2024 and how it demonstrates a commitment to innovation, Weeming Soon explained:

“For us, the focus is on helping customers experience transformative technology. By providing cutting-edge solutions, we empower our customers to compete at the highest level while understanding and improving their processes. Our goal is to bring stability and efficiency to manufacturing operations while driving cost optimization.

At events like METALEX, we encourage customers to challenge traditional norms and embrace innovations that enhance their processes. It’s about showcasing how advanced technology can unlock superior outcomes.”

One of Blaser Swisslube’s standout contributions to the industry is its concept of the "Liquid Tool"—a revolutionary approach that redefines metalworking fluids as a critical success factor. Far from being a "necessary evil," their cutting and grinding fluids are engineered to enhance productivity, economic efficiency, and machining quality. Through tailored services and innovative products, Blaser Swisslube enables customers to unlock the full potential of their machines and tools.

At METALEX 2024, visitors to Blaser Swisslube’s booth had the opportunity to engage with experts and explore customized solutions for optimizing machining processes.

The full interview with Weeming Soon will be featured in the February 2025 issue of International Metalworking News for Asia.