Amorepacific appoints Giovanni Valentini as CEO for the North America region

Korea's leading beauty company, Amorepacific has appointed Giovanni Valentini the CEO of its North America Regional Headquarters, effective June 1st. Valentini, formerly General Manager of Lancôme USA within L'Oréal's Luxe Division, is a seasoned beauty veteran who also brings extensive expertise from prior leadership roles with Armani Beauty, Kiehl's, and Unilever brands across different geographies. His proven track record of driving business success in European and American markets underscores his exceptional business acumen.

In this role, Giovanni Valentini will spearhead the group's strategic vision, including strengthening the region's organisational structure, optimising operations, and championing the business objectives of Laneige, Innisfree, and Sulwhasoo, as well as new-to-market brands. (Source: Amorepacific)

In recent years, Amorepacific's North American business has witnessed substantial growth. In 2023, the company's North American sales surged by 58% compared to the previous year, significantly outperforming industry averages. Consequently, the North American share of Amorepacific's international business expanded from 5.5% in 2021 to 20.5% in 2023. Leading skincare brands such as Laneige, Innisfree, and Sulwhasoo have been pivotal in this growth.

With Giovanni Valentini at the helm, Amorepacific aims to elevate its North American business further. The focus will be on expanding the customer base for its core brands – Laneige, Innisfree, Sulwhasoo, and Tata Harper – while continuing to diversify brand offerings in the US and Canada.

Meanwhile, Amorepacific has assigned Robin Na, the former head of North America, to lead the business in Japan. Recently, Amorepacific has been broadening its customer base in the region. With Na's extensive experience and proven capabilities in leading international business operations, Amorepacific aims to amplify its successes in the Japanese beauty market.