Bodvár Rosé pioneers the no-alcohol, low-alcohol rosé market

The alcohol beverage industry is undergoing a significant transformation as the no-alcohol/low-alcohol trend, referred to as "NoLo," reshapes consumer preferences and demands.

Bodvár Rosé, a pioneer and innovator in the rosé wine industry, is leading the charge with its premium NoLo offerings. With the successful launch of Bodvár No. 0, a non-alcoholic rosé, the brand continues to set new standards and meet the evolving needs of modern consumers.

Bodvár No. 0, a non-alcoholic rosé launched, amidst industry-wide shift towards no-alcoholic and low-alcohol (NoLo) beverages

The NoLo movement, primarily comprised of Generation Z and Millennials, is driving a major change in the beverage industry. These younger consumers prioritise health, wellness, and mindful drinking, creating a surge in the popularity of non-alcoholic and low-alcohol beverages. This shift presents both challenges and opportunities for the industry, pushing brands to move away from traditional high-alcohol spirits towards innovative, quality-driven products. IWSR expects no-alcohol volumes to grow at a compound annual growth rate (CAGR) of +9% between 2022 and 2026. Bodvár Rosé stands as one of the leading premium NoLo brands globally, meeting the dual criteria of appealing to the growing demographic of consumers who prefer a non- or low-alcohol lifestyle while also aligning with the broader industry trend towards health-conscious and mindful drinking.

"The alcohol industry has long been dominated by high-alcohol content spirits like vodka, whiskey, tequila, and gin, with sales strategies centered around compelling brand stories," said Rolf Cassergren, former Vice President at Absolut Vodka and Senior Advisor to Bodvár Rosé. "However, the shifting preferences of younger consumers pose a significant challenge. While the demand for high-alcohol content products remains, sales teams must now pivot from quick brand pitches to more detailed discussions about production processes and ingredients, such as grape varietals. This makes the sales process more time-consuming and complex. Bodvár Rosé is well-positioned to meet this challenge with a strong brand and unwavering commitment to quality. Our ability to adapt and focus on innovation allows us to thrive in this evolving market, setting new standards for the industry," he said.