Chantecaille expands global presence with Tmall

Luxury skincare and cosmetics brand, Chantecaille Beaute Inc. is expanding its distribution with Tmall, China's e-commerce platform. Their collaboration marks a significant milestone in Chantecaille's mission to bring its beauty products to a broader audience, and solidify its presence in China. To expand the reach and connect with Chinese consumer, Chantecaille will also host pop-up experience in Shanghai's landmark Xintiandi, the 'Maison Chantecaille' to immerse consumers in its 'Beauty with Impact' ethos.

Chantecaille said it is committed to sustainable practices, innovative formulas, and the use of naturally derived ingredients with proven results that are supported by third-party testing. Founded by Sylvie Chantecaille, the brand prioritises the creation of products that blend scientific advancements with the power of nature. Following its acquisition by Beiersdorf in February 2022, the brand is accelerating its global reach through several market expansions.

"Tmall offers a seamless shopping experience and unparalleled reach for Chantecaille's innovative beauty. The new market opening strengthens Chantecaille's position in China, bolstering our commitment to the Chinese consumer," said Vincent Warnery, Chief Executive Officer of Beiersdorf. "The partnership with Tmall enables Chantecaille to leverage the platform's extensive reach and sophisticated e-commerce capabilities, ensuring that Chinese consumers can easily access the brand's luxurious product offerings."

"We believe there are consumers across China who have appetite for luxuriously clean beauty, which is what makes Chantecaille so unique," said Emily Coleman, Chief Executive Officer of Chantecaille. "Under our 'Beauty with Impact' ethos, they will have greater access to our high-performance botanically powered skincare & makeup formulations which remain cruelty-free and vegan-friendly. Tmall is the perfect partner to help us reach those new consumers, not only from a reach perspective, but because they are also dedicated to quality and customer satisfaction."

Chantecaille also supports conservation of wild species and spaces. The brand's philanthropic initiatives have raised awareness and funds for 34 conservation organisations worldwide to date. By expanding its presence in China through Tmall, Chantecaille aims to continue its mission of beauty with impact on a global scale. Chantecaille will continue to create products that are cruelty free and vegan friendly.

To mark this significant milestone, Chantecaille will also host an exclusive pop-up experience, 'Maison Chantecaille' in Shanghai's prestigious Xintiandi. The Chantecaille pop-up, a first-of-its-kind for the brand, will provide Chinese consumers with an exceptional opportunity to explore and purchase Chantecaille products in an immersive, luxurious setting. Visitors will have the chance to learn more about Chantecaille's commitment to natural and botanical ingredients and enjoy a highly curated environment that celebrates the brand's iconic offerings.

Chantecaille will also extend the 'Maison Chantecaille' experience with a three-month commercial pop-up in Shanghai. This extended activation invites luxury skincare and makeup enthusiasts to immerse themselves in Chantecaille's sophisticated world of luxurious botanical beauty.