Clean beauty skincare blends new technology with old traditions

HK-based Botanic Pretti5, an award-winning TCM (Traditional Chinese Medicine) infused clean beauty brand, has released products that Eastern and Western skincare principles.

Introduced as Fusion Beauty, the brand is on a mission to bring the best of all worlds together, fusing proven benefits that nature, science and culture have to offer, and thereby demonstrating high efficiency in nourishing and rejuvenating all types of skin.

"We believe that beauty will evolve with our hybrid lifestyle exploring completely new territories of diversity and inclusiveness," says Dorothy Chau, the founder and CEO of Botanic Pretti5.

Botanic Pretti5's initial product line includes a range of cleanser, facial oil, serums, moisturiser and night mask, each formulated with TCM-infused, clean and adaptogenic ingredients to address specific skin concerns such as ageing, dullness and dehydration. Some of the key TCM botanicals include Snow Mushroom and Japanese Goldflower root extracts are valuable antioxidants and known for their revitalising properties."

"We are cultivating sustainable product development by merging the latest technologies with ancient traditions," adds Chau. All of Botanic Pretti5's products are cruelty-free, vegan, and free from harmful chemicals and synthetic fragrances. The cleanest, most clinical and high performance ingredients are used on its products, according to the company.

"Our products are designed to bring the best of Eastern and Western skincare together and to help our customers feel confident, radiant and beautiful." said Chau. "We're thrilled to see that our message is resonating with people in Hong Kong and we can't wait to share it with even more customers in the United States."

The skin care products which are made in Japan, is available at Sephora Hong Kong and loyalty eShop of premium airline Cathay Pacific and will be soon arriving to the United States.