Essentra Filters rebrands as Filtrona

Following the announcement about a change of ownership, the former filters and tapes businesses of Essentra plc will now begin the process of rebranding as Filtrona.

Robert Pye, Filtrona CEO, said that this is an exciting time for the business as it marks a new chapter in the journey to build a global market-leading company that supports its partners to transform and grow. “Many of our customers and suppliers will know that Filtrona was the company name prior to rebranding to Essentra plc. Having talked to them about our plans, it was clear that the Filtrona name represented a rich history of innovation and partnership. It was only right that we adopted the brand again, which had such a strong foundation, and gave it a fresh contemporary design to take us forward.”

 With its rebrand well underway, the business enters 2023 with exciting plans for the future. Given that both the tobacco and packaging industries are focused on driving innovation in response to ever-changing consumer preferences, Filtrona cutomers therefore need global partners that are investing in the future of their business. Filtrona now has a truly global presence with facilities in all major markets worldwide supported by a 2,000-strong team of talented employees working across our 11 manufacturing locations, 3 innovation centres, an accredited laboratory and a centre of excellence focused on sustainability.  For more information on Filtrona, please visit www.filtrona.com