Florasis launches Nomadic Glam at @cosme Tokyo

China brand Florasis offers a diverse product range, including face primers, foundations, blushes, highlighters, eye shadow palettes, skincare, and lipsticks.  Its Nomadic Glam Collection launched at @cosme Tokyo, features the "Into the Wild" eyeshadow palette, ultra-smooth satin liquid lipsticks, Flawless Jade foundation, among others, is designed to bring the vitality of the prairies into everyday beauty routines. And to show commitment to its sustainability and ecological responsibility, Florasis pairs each purchase of Flawless Jade foundation with a complimentary refill.

Florasis crafts its formulas with traditional Chinese medicine (TCM) floral essences, an approach that not only fosters wellbeing but also positions the brand at the forefront of beauty trends. The packaging for the Nomadic Glam Collection is embellished with the Ulzii knot totem and complemented by artisanal leather accessories, narrating the brand's legacy and craftsmanship.

As the exclusive C-beauty brand featured at @cosme Tokyo, a testament to its unique presence in one of the world's most developed beauty markets. The event at the onset of 2023 was met with enthusiasm from a discerning Japanese audience. This ongoing engagement with @cosme Tokyo cements Florasis' commitment to the Japanese market, showcasing the brand's innovative beauty narratives in a nation celebrated for its beauty industry excellence.

An annual investment exceeding $27 million into research and development reflects Florasis' in-depth understanding of consumer preferences, as evidenced by the warm reception of products like the Floral Engraving Phoenix Makeup Palette and the Flawless Jade Breathable Setting Powder. As part of a strategic global expansion, the brand is on course to establish 25 stores in Japan, contributing to the overarching goal of establishing a robust international presence.