Mondi and Henkel are helping consumers to wash dishes more sustainably by creating a completely new reuse packaging concept. The two companies worked together on a packaging solution for Henkel’s hand dishwashing products that allows refilling plastic bottles from flexible pouches. This supports Henkel’s sustainability targets of making 100% of its packaging recyclable or reusable and reducing 50% of fossil-based virgin plastic by 2025.
Since January, consumers can purchase a new keep-at-home refillable pump dispenser with refills in the lightweight, mono-material pouch produced by Mondi. The flexible stand-up pouch reduces plastic by 70% every time it replaces rigid plastic bottles and is easy to recycle where existing infrastructure exists.
Convenient and lighter to carry home, the pouch completely empties thanks to its shaped design, leaving no residue. It is soft touch with a sturdy base so it can easily stand in-store, offering retailers attractive and eye-catching on-shelf appeal while also communicating all the brand information including sustainability benefits. Mondi’s leak-proof pouch is certified according to ISTA 6, providing a highly durable packaging for both in-store and online shopping.
The new packaging concept is being launched for Henkel’s brand Pril in Germany. It has been certified by “Blauer Engel”, the independent ecolabel of the German Federal Government that sets stringent standards for environmentally responsible products and services.