Givaudan launches fragrance solutions for hair and personal wash applications

Givaudan recently unveiled Bloomful™ Splash and Bloom Drops, two scent solutions for hair and personal care products. Meant to enrich the company's Bloomful™ platform (a suite of technologies and capabilities helping perfumers to address challenges associated to “bloom”: the moment when a fragrance comes to life and gradually fills the room), these products trigger a captivating bloom effect during two key moments sought and expected by the consumers: when the fragrance becomes instantly noticeable to one's olfactory senses, and when the fragrance fills the surrounding space.

Bloom represents a pivotal stage when the consumer encounters the fascinating scent emanating from a water-diluted product throughout its various wet stages, creating a truly immersive and key sensory moment. Recognising that a substantial number of users (68% for shampoo and 52% for shower gel*) place the utmost importance on the fragrance during the lathering stage, Bloomful Splash™ offers consumers a mesmerising journey, amplifying and boosting the ‘bloom’ outcome, to intensify the fragrance, elevating the overall delight shower routine.

Bloom Drops is the second innovative solution developed to strengthen and transform the sensory experience. This collection of six perfumery accords is infused with Givaudan’s signature captives to deliver a superior ‘bloom’ impact. Even at lower dosages, they demonstrate a significant increase in execution compared to fragrances that do not feature them.

* Internal CMI data