Hologram Sciences and Maeil Health Nutrition bring personalised nutrition services to Korea

Hologram Sciences, a consumer-facing personalised nutrition company, and Maeil Health Nutrition (MHN), a leader in functional nutrition, are joining forces in a strategic partnership to deliver personalised nutrition solutions to the Korean market.

Hologram Sciences is backed by Royal DSM, a global science-based company in nutrition, health and sustainable living, with a market cap of EUR 20.5 billion. MHN will expand its offerings via a license with Hologram Sciences for holistic immunity brand, d.velop™, to address top-of-mind consumer health concerns such as achieving peak immune system health through optimal vitamin D levels and healthy lifestyle behaviours.

The first launch from the partnership will be a personalised vitamin D concept under MHN’s nutrition brand, Selex. This will be powered by Hologram Science’s d.velop™ holistic immunity platform, including easy and convenient at-home testing kits, supplementation delivery, and a digital service incorporating one-to-one coaching and actionable insights on nutrition and lifestyle.

The MHN-Hologram Sciences partnership realises Hologram Science’s core model of building innovative, scientifically sound, tech-enabled, diagnostic-driven, market-ready brands that can be adapted to individual market needs. In this instance, Hologram Sciences will provide the underlying product, technology, data, and digital expertise for MHN to utilise under local language and regulations. d.velop^TM leverages a state-of-the-art ingredient, ampli-D^Ⓡ calcifediol from DSM, and will be offered in a range of supplement formats. DSM’s Korea and Asia Pacific teams will support the collaboration through registration of ampli-D^Ⓡ in Korea, formulation and supply of the d.velop™ products, as well as line extensions comprising other differentiated ingredients from DSM.

Under the agreement, MHN will also gain access to Hologram Sciences’ other brands in the Korean market, including its recently launched brand Phenology,^TM a menopause-focused women’s health solution, in addition to a new brand in development focused on healthy aging solutions.

Ian Brady, CEO of Hologram Sciences, said “We are delighted to be entering this landmark licensing partnership with MHN, our first in Asia. With their outstanding track record and leading position in functional nutrition, MHN is a perfect fit to bring our personalised health and wellness solutions to consumers in Korea.”

Mr. Kim, CEO of Maeil Health Nutrition said, “Personalised health and wellness is a critically important trend in our market as is the increasing need for holistic digital solutions, and we are excited to be partnering with Hologram Sciences, a true pioneer in the personalised nutrition field. We are already exclusive distributors of global premium food brands such as Ferrero and Arla in Korea and we look forward to working with Hologram Sciences as our exclusive health and personalised nutrition partner.”

Eunji Jung, Representative Director of DSM Korea said, “We are very excited to be supporting MHN and Hologram Sciences with our nutritional product and regulatory expertise to ensure seamless introduction of personalised nutrition solutions into the local market.”

(Photo: Dreamstime.com)