Hygiena® launches Australian e-commerce platform for food safety products

Food and beverage businesses across Australia can now purchase essential food safety products with greater ease than ever before, thanks to the launch of Hygiena’s dedicated Australian e-commerce platform.

With just a few clicks, customers can now access Hygiena’s full range of food safety testing solutions and have them delivered straight to their door—whether they’re located 4,500 km away in remote Australia or just around the corner.

This launch marks a significant milestone in Hygiena’s direct-to-customer strategy in Australia, following its transition to a direct business model last year. Designed to meet the needs of both small and large businesses, the new webstore ensures seamless access to food safety products, competitive pricing, and superior customer service.

  Andrew Woodward, Marketing Director, APAC at Hygiena

“We understand the challenges of serving a country as vast as Australia, and our new e-commerce solution enables all customers—regardless of size or location—to order quickly and efficiently,” said Andrew Woodward, Marketing Director for APAC at Hygiena. “This platform is not just about convenience; it’s about delivering a better experience for our customers and ensuring they have what they need when they need it.”

Hygiena’s investment in e-commerce aligns with the broader industry shift toward digital purchasing channels in the APAC region. As demand for B2B and B2C e-commerce continues to rise, this platform is set to play a key role in supporting the company’s future growth across the region.

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