Laser-friendly denim with a reduced environmental footprint

Archroma will showcase innovations for the denim industry at Sustainability Talks in Istanbul, Turkey and Denim Première Vision in Milan, Italy next month.

Specifically, Archroma will highlight its revolutionary DENIM HALO pretreatment and dyeing process for laser-friendly, easily washable denim. It will also join its partners Kipaş Denim and Jeanologia to launch a joint hangtag for the upcoming Kipaş Denim Contra Denim collection, which is based on the DENIM HALO concept.

“Denim continues to be an incredibly exciting market segment, with brands and mills pushing the limits in terms of sustainability and aesthetics to give consumers the iconic look and feel of denim in a more environmentally conscious way,” Umberto De Vita, Archroma’s Market Segment Director - Denim, said. “Guided by our PLANET CONSCIOUS+ approach, we develop solutions that not only help our customers navigate the shift to cleaner chemistries and resource-saving processes, but improve their productivity and competitiveness too.”

Innovative DENIM HALO process

The DENIM HALO process combines Archroma’s new DIRSOL^® RD special pretreatment with its unique DENISOL^® indigo dyes, including an aniline-free formulation, or DIRESUL^® sulfur black, sulfur blue or sulfur colors dyestuffs to achieve a ring-dyeing effect. This superficial dyeing creates laser-friendly denim for popular worn or distressed washdown effects while reducing yarn shrinkage and improving garment tensile strength.

Crucially, the new process also delivers a substantially reduced environmental footprint compared to industry-standard denim finishing. It avoids processes like manual hand scraping or potassium permanganate spraying and helps reduce caustic soda use in sulfur dyeing, which lowers the effluent load and improves weaving efficiency.

Low-impact Contra Denim collection

Archroma will also join Kipaş Denim, a leader in integrated textile production based in Turkey, and Jeanologia, a sustainable textile solutions company, to launch a hangtag program for the upcoming Kipaş Denim Contra Denim collection.

Based on DENIM HALO, the Contra Denim concept is a dyeing and finishing process that enables brands to create stunning and long-lasting distressed looks and design effects, such as intricate patterns, whiskering and fades, through cleaner processes that save water and energy and reduce greenhouse gas emissions. The hangtag will enable partner brands to communicate these benefits to consumers at the point of sale, nurturing transparency and trust.

Meet the Archroma team at Sustainability Talks 2024

Sustainability Talks is an intensive one-day event that emphasizes networking and collaboration to solve the textile industry’s toughest challenges through sustainable solutions.

Visit Archroma in Turkey at Booth 20 at the Hilton Istanbul Bomonti Conference Center for Sustainability Talks on December 3, 2024.

You are also invited to attend the Sustainability Focused Innovative Technologies Panel at 10:00 am, where Julio Perales will join other denim experts to share insights into innovations and best practices that keep brands ahead of regulatory change.

Meet the Archroma team at Denim Première Vision 2024

Denim Première Vision is bringing the global denim community to Milan, Italy in December to explore denim trends, markets and culture through the lens of eco-responsibility. Meet our experts Umberto De Vita and Julio Perales to learn more about our denim solutions.

Visit Archroma in Milan at Booth C14 at Superstudio Più for Denim Première Vision on December 4-5, 2024.