MOXI and Boduo International bring gamified milk tea to Southeast Asia

MOXI, a leading provider of innovative gamification solutions, is teaming up with Boduo International to bring a new level of interactive fun to the milk tea lovers across Southeast Asia.

The Southeast Asian market is already familiar with Chinese bubble tea brands. While China's tea beverage market has fully embraced digital transformation, Southeast Asia is just beginning its journey. Combining MOXI's gamification expertise with Boduo's bold expansion strategy, the partnership aims to redefine the milk tea experience and enhance consumer engagement.

MOXI has partnered with over 500 clients, including leading brands like Taobao, Miniso, JD, and OPPO. In the food and beverage sector, MOXI partnered with Chi Forest, known for its sparkling water, to develop gamified campaigns that boosted brand engagement. One elimination game, featuring Chi Forest's unique elements, attracted 1.5 million active players during "Double 11," generating 50,000 new memberships within one month.

MOXI now empowers Boduo International with a comprehensive gamification solution, specifically for their milk tea brand 'Cooler City.' Their recently launched 'Matching Adventure' game allows bubble tea lovers to play and earn discount vouchers while enjoying friendly competition on the leaderboard.

Milk Tea 2.0: The future is playful

The gamification success in China highlights the power of interactive, digital experiences. MOXI is thrilled to collaborate with Southeast Asian brands, leading the way to "Milk Tea 2.0." Through gamification, the partnership will drive customer loyalty and bring a fresh, dynamic experience to the region's bubble tea lovers.

Mr. Li, General Manager of Boduo International's Brand Development Department, stated: "This partnership will inject new momentum into our digital transformation. With MOXI's solutions, Boduo International will enhance customer experience, boost loyalty, and gain a competitive edge."

Sun Mengqi, VP of MOXI Technology, said: "The strategic partnership with Boduo International represents an important application of our solutions in the tea and catering industry. Together, we aim to expand gamified operations across more sectors."