Men's personal care brand fosters positivity among Indonesia’s youth

Kahf, the men's personal care brand by PT Paragon Technology and Innovation, introduced Kahforward 2024, an inclusive campaign themed #LangkahBerdampak. The event took place from September 28-29, 2024, at the Indonesia Arena.

A key highlight was the appearance of undefeated former UFC world champion, Khabib Nurmagomedov from Russia, as the global speaker. It marked Khabib first-ever visit to Indonesia, where he inspires Kahfbro by emphasizing the importance of taking meaningful steps in life.

In an event held by PT Paragon Technology and Innovation,  UFC world champion Khabib Nurmagomedov (center) speaks to Indonesia’s youth about making small but meaningful steps in life.

Kahforward 2024 focuses on the #LangkahBerdampak initiative, urging Indonesia's youth to begin a journey filled with positive impact. With the tagline "Begin the Purposeful Journey," Khabib encourages the young generation to take small, impactful steps that contribute to personal, professional, and social change.

Khabib Nurmagomedov shared, "I believe we all have the capacity to make a positive impact. I hope that by building schools in my hometown, I can help improve the quality of life for the local community. This effort isn't just about today, but also about leaving a lasting legacy."

Kahf, through the Kahforward movement and #LangkahBerdampak theme, shares the values embodied by Khabib who was known for his unwavering discipline, determination, and faith. As a former UFC world champion, Khabib serves as a powerful source of inspiration for Indonesia's youth. His life philosophy, centered around taking small, purposeful steps, has led to significant change. Khabib encourages Kahfbro to begin their own purposeful journey, reminding them that every contribution towards good has the potential to create a widespread impact.

In addition to featuring Khabib, Kahforward 2024 hosted over 50 local and global speakers, offering a variety of engaging activities such as workshops, community networking, art and immersive installations, and the latest in men's grooming technology, including a robot perfume maker and skin-check analyzer.

Salman Subakat, CEO of NSEI ParagonCorp, stated, "This year's Kahforward calls on young people not just to dream but to take real, impactful steps toward a meaningful journey. Just like Khabib Nurmagomedov, who has inspired the world with his discipline and perseverance, we believe that every step, no matter how small, can create a huge impact. Khabib is not only a champion in the ring but also in life. Even after retiring from sports, he continues to stand for the values he believes in."

Kahforward 2024 remains committed to inspiring the young generation to begin their own purposeful journey and create far-reaching impacts. More information at kahforward.com  official social media @kahfeveryday.