Replacing single-use plastics

PulPac, the Swedish R&D and IP company behind Dry Molded Fiber, award-winning British household paper converter Better All Round and PA Consulting (PA), the consultancy that’s bringing ingenuity to life, announced a strategic alliance to introduce revolutionary sustainable packaging to replace single-use plastic to the UK. The partnership leverages the innovative formed fibre packaging technology developed by PulPac, Better All Round’s converting knowhow and access to the UK’s leading retailers and PA’s expertise as the exclusive global development partner for this technology.

Each year in the UK, it is estimated that five million tonnes of plastic are used, nearly half of which are packaging1 and much of which cannot be readily recycled or composted. The world is determined to find alternatives to plastics and the market-pull for PulPac’s high performance dry moulded fiber packaging offers a compelling sustainable and affordable alternative to single-use plastic. By sharing their game-changing technology with the industry through licensing, PulPac is enabling fast, global scaling with the ambition to replace as much single-use plastic as quickly as possible.

The partnership helps Better All Round deliver on its circular economy and zero waste ambitions. Waste from its paper converting subsidiary, Consuma Paper Products, will be used in the manufacture of new-to-world dry moulded fiber packaging which has been invented and patented by PulPac. The fibre-forming technology helps create a new and competitive standard in sustainable packaging. The pioneering technology is designed for the circular economy and uses affordable, globally available, renewable cellulose fibres to produce high-performance, fibre-based packaging and single-use products with highly competitive unit economics. Saving significant amounts of valuable water resources and energy; a dry-moulded fiber product can have up to 80% lower CO2 footprint compared to alternatives.

The partnership will support all FMCG and retail businesses in pursuing their sustainability ambitions, focusing on eliminating single-use plastic from their environmental footprint, building on the ten-year relationship enjoyed between PA Consulting and Better All Round. The new range of formed fibre products will be manufactured at Better All Round’s site in Lincolnshire and will commence in the Autumn of 2022.