Sealed Air marks 15th year of Packforum APAC in China

Sealed Air Corporation marked the 15^th anniversary of its newly reinvented Asia Pacific Customer Experience Center (Packforum APAC) located in the Shanghai Qingpu Industrial Park.

The Packforum APAC enables visitors to experience packaging excellence and innovation and gain insights into the latest consumer and industry trends. It brings together an integrated showcase of solutions across all of SEE’s global power brands that serve B2C and B2B sectors, including CRYOVAC® food packaging, LIQUIBOX® fluids and liquids systems, SEALED AIR® protective packaging, AUTOBAG® automated solutions, BUBBLE WRAP® packaging, SEE Automation™, and prismiq™ digital packaging and printing.

The centre has served as an important hub for key industries and has hosted thousands of visitors through events and conferences. It has a retail showcase of advanced packaging solutions, a central kitchen for food service packaging, an innovation hall with integrated automated solutions, a learning zone for training and seminars, and a studio with live streaming capabilities. It also houses an APASS and ISTA-certified lab approved to test, design and supply packaging solutions that meet Amazon and ISTA packaging certifications.

SEE’s customers can now expect a whole new experience that is technology-driven, engaging and inspiring, and fully dedicated to solving their most critical packaging and sustainability challenges. SEE’s experts are on site to collaborate on the design, creation and testing of packaging solutions and applications.

Packforum APAC is co-located in Qingpu with the company’s largest manufacturing plant in the region, which was also established in 2008. Leveraging the economic vitality of the Yangtze River Delta region, SEE has been able to utilise its expertise in technology, advanced manufacturing, automation, materials, and digital science to provide solutions for industries ranging from fresh food, e-commerce, and logistics to industrial, medical and pharmaceuticals. It now serves as a manufacturing hub for China and Asia Pacific, as an integral part of the company’s global supply chain network. Across China, SEE is a leading employer of more than 1,000 employees that include highly qualified and skilled talent in engineering, R&D, finance, business, and marketing.

“Over the years, SEE’s integrated operations in Qingpu have played an active role in supporting China’s industry transformation and its national strategies in food safety, supply chain modernisation, and green economy.  We will continue to bring global innovations closer to customers in the region. At the same time, we have established strong institutional and industry knowledge to develop and customise solutions for local and regional needs. As we move into Reinvent SEE 2.0, we are transforming the company into a world-class organisation, partnering with customers to automate sustainable packaging solutions,” said Alessandra Faccin, President of SEE Asia Pacific.

“Building on the legacy of our Qingpu presence and transforming it to a world-class facility is in line with our customer-first approach to bring market-centric packaging solutions that reduce waste, improve productivity, and unlock efficiencies. When we first established our Qingpu operations in China, it was the first-of-its-kind facility to support China’s packaging industry. Our manufacturing facility now exports to global markets and Packforum APAC is an integrated showcase of advanced packaging solutions. Thank you to all our business partners and customers for your strong support and collaboration,” said Alex Zhou, Vice President for Supply Chain, SEE Asia Pacific.  

Packforum APAC is one of four SEE Packforum locations across the world, with other locations in Italy, Brazil, and SEE’s global headquarters in the United States.