Seaweed snack brand combats plastic pollution in Indonesia

Gimme Seaweed, the pioneer organic seaweed snack brand, has partnered with rePurpose Global, a leader in certified plastic recovery, to combat global plastic pollution.

Seaweed is the ultimate regenerative crop and one of few farmed foods with a net positive environmental impact. It requires no fresh water to grow, and if farmed organically without the use of pesticides and chemicals, as Gimme does, can help keep our oceans clean and fight climate change.

Building on seaweed's natural sustainability, Gimme was the first company to introduce a line of Roasted Seaweed Snacks without plastic trays, setting a new standard for eco-friendly packaging in the seaweed snack industry. Through their collaboration with rePurpose Global, Gimme aims to take their sustainability commitment a step further by supporting the removal of ocean-bound plastics. This goal supports a joint vision to build a more circular, inclusive, and waste-free economy for our planet.

Through this partnership, Gimme will aid rePurpose Global's efforts in targeted areas of Indonesia, a region that hosts 18% of the world's coral reefs and is among the top contributors to ocean plastic pollution globally.

• Gimme's support of Project Segara Kerthi, rePurpose Global's intervention in Bali, will help protect the ocean and reef ecosystems. This biodiversity hotspot is home to six of the world's seven marine turtle species and is under threat from rising plastic pollution.
• Gimme's support of Project Laut Yang Tenang, rePurpose Global's intervention in West Java will help bring new collection and recycling systems for ocean-bound plastic and recycling of collected plastics into new products.

"As the first seaweed snack brand to offer organic seaweed in the US, we feel it is our responsibility to continue paving the way for other brands - seaweed snacks and beyond - to work towards a more sustainable future," said Steve Broad, Co-Founder & CEO of Gimme Seaweed. "By implementing our Plastic Recovery Pledge with rePurpose Global, we are highlighting our dedication to environmental stewardship and actively addressing plastic pollution. This will enable us to make a measurable difference in the health of our planet's ecosystems for future generations."

Through this partnership, Gimme is not only helping to tackle the plastic waste crisis, but also supporting social and environmental outcomes in regions heavily impacted by plastic pollution. rePurpose Global's impact projects have recovered over 60 million pounds of nature-bound plastic waste to date; and provide fairer, safer, and more dignified opportunities for waste workers. 

"We are thrilled to partner with Gimme in our collective mission to combat plastic pollution and drive transformational change," says Svanika Balasubramanian, Co-founder and Chief Executive Officer at rePurpose Global. "We know that Gimme shares our commitment to sustainable action. Together, we are working towards a fairer and cleaner future where plastic waste is no longer a threat to our environment and communities."