Vegan hair and body care brand DRYOPE launches in Malaysia

DRYOPE, the Korean brand of vegan and personal care line recently launched in Malaysia. The line features shampoo, treatment, and body wash made from chamomile flower extract and green tea extract*. The products are also available in Watsons, Shopee, Lazada and Zalora.

DRYOPE' is inspired by the goddess Dryope from Greek mythology, who transforms into flowers and trees to protect her family. The brand embodies a philosophy of providing gentle comfort to weary bodies and minds through her true power.

Initially launched in Korea in 2020, DRYOPE seized the opportunity to bring its vegan formulation with chamomile flower extract and green tea extract to Southeastern Asia. Following this, DRYOPE achieved a significant milestone by entering Watsons offline stores in Southeast Asia, with a cumulative sales breakthrough of $1,000,000, including 725 stores in Malaysia, 200 stores in Singapore, and online stores in Hong Kong.

DRYOPE hair and body care line is developed with plant-derived surfactants and ingredients containing chamomile flower extract and green tea extract. This formulation ensures precise moisturization and soothing for the skin.

Notably, the scalp deep cleansing shampoo contains biotin to supply nutrition to the hair and scalp, while the nourishing treatment revitalizes dry and damaged hair with plant derived  protein. As for the refreshing body wash, the included hyaluronic acid forms a moisture barrier, enabling long-lasting skin care.

The fragrances are composed of five varieties: the calm and deep 'Rosewood,' the comforting 'Jasmine Musk' that provides solace to a tired mind, and the vibrant 'Fruity Freesia, Orange Blossom, and Lime basil & mandarin.'

*chamomile flower extract (INCI Name: Anthemis Nobilis Flower Extract) and green tea extract (INCI Name:  Camellia Sinensis Leaf Extract)