Diana acquires Givaudan range of culinary flavours

Following the recent integration of both Pacific Pure Aid in the U.S and ADC in Europe, the Diana group, has acquired the commercialisation of natural flavouring foodstuffs that it used to manufacture on behalf of Givaudan in the Diana Villers facility in France.

Givaudan is a Swiss company that develops flavours and fragrances. The range to be obtained by Diana is composed of vegetables, wines and vinegars extracts used for their flavouring functionality. In 2011, the business reported sales of €10M.

With the acquisition, Diana’s Food division will be able to offer customers a better line of natural culinary flavours, which are recognised for their organoleptic quality since these are extracted using highly efficient technologies. The newly purchased flavourings will be added to the division’s True’Taste^TM range.

The full integration of the value chain, from the raw materials sourcing to the tailor-made solution for its customers, gives Diana an undisputable leading position on this market but also, a unique innovation capacity to improve the quality and the culinary performance of its products whilst ensuring full traceability and excellent competitiveness. The company is a leader in sensorial and nutritional performance and in natural solutions for the food industry, Diana  

“This acquisition is a brilliant opportunity that fits in the strategic continuum of strengthening our natural flavouring solutions, our true field of excellence. Thus, DIANA will get closer to its customers with a more comprehensive natural culinary offer, characterised by intense and authentic notes, close to home-made, which will provide a real added-value in their recipes,” says Olivier Caix, CEO.

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