DMK announces partnerships in the ice cream sector

DMK Group, Germany’s largest dairy cooperative, and one of Europe’s leading dairy companies has new partnerships in the ice cream sector. “We want to build on our positive momentum in the ice cream sector from the previous year. In 2020, DMK Group will therefore continue to focus on consistently developing and expanding a profitable brand business – one which already accounts for 15 percent of its total sales. The aim is to also optimise processes and significantly increase distribution,” explains Marcus-Dominic Hauck, COO of DMK Ice Cream. “An awareness of our products among customers and end consumers is a basic condition for positive brand development. We therefore want to more strongly apply targeted communication measures and thus continuously develop the brand business in the ice cream sector.”

Baileys and Milram products

DMK Ice Cream has several new products for Baileys. In March 2020, the new Strawberries & Cream variety will complement the 500 ml cup segment. In addition, the “Mini Selection Pleasure” mix box will be launched. Three varieties of Baileys stick ice cream – each in a practical dessert size of 55 ml – will generate additional reasons for consumption and complement the classic 90 ml stick ice cream that was successfully launched last year. 

On the Milram brand, DMK brings buttermilk ice cream varieties of strawberry and lemon into the strong waffle cone segment to meet consumer demand for variety and convenience. They will come in a mix box.

DMK expands its brand portfolio with Ahoj-Brause

Another important building block for DMK is the new partnership with Katjes Fassin. Together with the cult brand Ahoj-Brause, DMK Ice Cream will get fizzy drink fans excited by bringing the popular taste to retailers’ ice cream freezers in March. The “Waldmeister” raspberry ice cream with lemon sauce topping and original Ahoj-Brause pearls, combined with the brand’s eye-catching design, should ensure a high level of recognition and new contact points with the target group. A tailored influencer and social media campaign will support the new creation with plenty of reach over the course of the season.