Flexibility and strict quality control as winning formula_Ms. Joyce Seow, Business Development Director, Watson E.P. Industries Pte Ltd

In an industry where innovations and wise applications of new technology play a significant role in the success of a company, there are those who believe that they can do more to excel in their field. Undeniably, those who have remained successful continue to bring in new elements into their operations, while at the same time listening to and working closely with their customers. Watson E.P.

華生是塑膠產品製造與鍍金屬領域的領先者,為電訊，通信，電子，消費品，個人護理和醫療業的顧客提供了一站式服務，三十年時間裏穩步發展，在亞太地區戰略性地建立起了生產工廠.本刊編輯與該公司業務拓展總監探討緊跟技術發展步伐以及生產出順應市場喜好的產品的重要性.

Industries Pte Ltd has gone through numerous improvements in their operations to be able to meet their customers?demand. International Plastics News for Asia discussed with the company's Business Development Director, Joyce Seow, the importance of keeping pace with developments in production techniques to enhance operations and come up with products that meet market preferences. IRNA: Watson is an industrial leader in the field of metallization and manufacturing of plastic products. What are the moves undertaken by the company to maintain its lead in this industry? Seow: Our company was established in Singapore in 1977 and since then we have been providing customers with a range of services and products in the field of metallization and manufacturing of plastic products. To maintain our position in this highly competitive sector, we have embarked on a series of improvements in our production processes using new technologies. We tried to find our market niche and started specializing in both decorative coating and EMI shielding of plastics and various secondary processes to sub-assembly. IRNA: What made it possible for your company to serve a wide range of industries? Seow:Given our 30 years of existence and valuable knowledge of this business, we are now capable of serving various industries ranging from telecommunications, data communications, electronics, consumer to healthcare and medical products. We continue to keep our eye on developments in these industries we serve and in doing so, we were able to tailor-fit our operations to meet the needs of these industries. We recognize that these industries are highly demanding and dynamic like there are new developments taking place in a short span of time. With the diversity of industries and the demand made on us, we have to be alert and always on the lookout. This effort of closely monitoring our markets also run side by side with similar efforts to check new and more advance technologies and production processes that we can apply in our own production. IRNA: Please tell us how your R&D team and workforce contribute to your company's ability to meet your goals of achieving efficiency and high product quality. Seow:We hire highly knowledgeable professionals and continue to provide them with good training to enable them to effectively perform their functions. In terms of ensuring high product quality and production efficiency, we dedicate a large percentage of our workforce to quality inspections in eveFemme