Food and beverage market trends for 2030

Mintel, has released its analthe three key trends that will shape the global food, drink, and foodservice industries over the next 10 years. The market research experts say:

Consumers will prioritise plants in their diets, with the planet's health in mind as much as their own. From beer made from rejected cereal pieces to containers made from organic mushroom waste, food waste will lead the way for more sustainable consumption and innovation.

Health testing services, artificial intelligence-enabled apps, and increased personal data collection will be used by consumers to know more about their uniqueness. Meanwhile, with consumers expected to live longer, many will want to learn how their diet can benefit long-term cognitive health.

Science and technology will play a larger role in product development, reducing production time, and confirming trustworthiness. Think molecular whiskey which debuted this year using note-by-note production instead of traditional processes like barrel ageing. Meanwhile, new ingredient growing regions, such as those in Africa and India, and agricultural innovations, including floating farms, will emerge to tackle global food insecurity.

Sam Moore, Global Food and Drink Analyst, discusses how issues of health, technology, and trust will inspire formulation, packaging, marketing, and more in the years to come.

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Change, incorporated

“In the next decade, consumers will be hungry for leadership and demonstrable change on environmental issues, ethical business practices, public health, and other important causes. Consumers will reward brands that take action and improve important societal issues. The companies that will win in the next 10 years will be those that fuel the new era of conscious consumption. Tomorrow's conscious consumers will be looking for eco-friendly packaging and products, while also seeking guidance on how to make their diets more sustainable.”

Smart diets

“Looking ahead, more consumers will be able to gain in-depth knowledge of their biology through personal health testing kits which will empower them to personalise their diet and health regimes. Analysis of these tools will inform consumers of the steps they need to take to address every aspect of their health, including brain and emotional wellbeing. As a result, in order to succeed over the next decade, brands will need to offer more personalised product offerings, develop smart home solutions, and assist consumers in addressing mood and brain health.”

High-tech harvests

“Science will interlace with the food supply chain to boost yields and combat climate change. Celebrating the sustainable, health, and cost benefits of lab-grown food will be crucial in educating consumers about nature-identical alternatives. But the food and drink industry will be compelled to elevate the role of nature, and humans, in the storytelling of these new, modern solutions. Transparency of information is essential to building trust in a future where scientists play as integral a role as farmers. And championing the people behind the food—whether it is grown in a laboratory or a field—will remain a timeless way of building trust with consumers.”