Fruit concentrate puree market study

Global Market Insights, Inc expects the fruit concentrate puree market to surpass USD 650 million by 2025. In a new report, the firm said increased consumer spending for packaged and convenience foods along with rising numbers of consumers eating out will drive the demand for the fruit concentrate puree market.

The potential outlook in a variety of applications – including baby foods, dairy, frozen products, bakery, smoothies, beverages and confectionary – will propel product adoption rate. Rapid expansion of the food and beverage industry with a growing population and favorable trade policies will create new avenues for manufacturers.

High growth in APAC

The Asia Pacific region is expected to register high growth in the fruit concentrate puree market, as the region’s population grows and disposable incomes rise. India, China, and Indonesia are the top three with the largest share of food and beverage sector by sales, noted Global Market Insights, Inc.

Rapid expansion in the tourism industry will propel the construction of new hotels and restaurants, thus driving overall fruit concentrate puree demand from the food service sector in the region.

Exotic fruits favoured

In the report, Global Market Insights says exotic fruits stood out with a 35% share of the global fruit concentrate puree market in 2018. Easy availability and high production rates of berries in the U.S. will provide a positive business outlook for processing companies. Rising trade across borders supported by favourable government policies will further support the segment’s growth.

Asia Pacific accounts for over 85% of exotic fruit production by volume and variety, where India accounts for over 24% of the global production followed by China, thus, providing lucrative opportunities for domestic players in the market.

Food applications are projected to witness a CAGR of 5% by 2025 in the overall fruit concentrate puree market. Shifting consumer preferences toward more healthy options will surge the demand for fruit concentrate puree in the market. These are healthy options over juice concentrate as it consists of pulp which contains fiber along with the sugars and other nutrients. Increasing health issues including obesity, metabolic syndrome, diabetes and heart diseases will fuel the demand for fruit puree concentrates with no added sugars over the projected timeframe.

Rising disposable income of consumers has expanded the eating out trend which accounts for the largest share in terms of consumption pattern in the food and beverage industry. With the growth in urban populations and an increasing number of working-class individuals, parents find less time to prepare baby food at home, thus resulting in robust growth in demand for ready-made baby foods. Increasing demand for high nutritional content to feed infants will support the product applications scope.

Increasing technological advancements in the food processing industry will boost its production rates. Manufacturers are expected to implement advanced processing technologies to meet increasing product demand from the industrial sector. A cold chain is important to ensure the integrity of the food as fruit concentrate purees are processed and supplied to food manufacturers catering to end customers. Industry stakeholders need to adhere to HACCP, food safety management systems and ISO 22000 to achieve food safety and enhance trade opportunities in international markets.

The report also cites key business competitors to include Fénix S.A, AGRANA Beteiligungs AG, Dohler North America Inc, Dennick Fruitsource, LLC, Kerr Concentrates, Grünewald Fruchtsaft GmbH, Tree Top, Tianjin Kunyu International Co. Ltd., Uren Food Group.

Notable industry players are adopting strategies like a new product launch, vertical integration, merger and acquisition to expand and strengthen their industry share. For instance, in July 2018, AGRANA Beteiligungs AG acquired a 49% stake in Elafruits SPA, allowing the company to expand its presence in Africa and strengthen its global market leadership.