GNT introduces beetroot-based pink food coloring

EXBERRY® Coloring Foods supplier GNT Group is highlighting the possibilities of its micronized powders after adding a new beetroot-based pink shade to the range.

EXBERRY® Coloring Foods supplier GNT Group is highlighting the possibilities of its micronized powders after adding a new beetroot-based pink shade to the range.

Alongside its liquid, powder and oil-dispersible Coloring Foods, GNT offers a variety of micronized powders that maximize the visual intensity of color shades in certain applications.

Due to their reduced particle size, these specialized Coloring Foods can create a homogeneous color effect in solid mixes such as instant beverages and desserts, pressed tablets, and seasonings for chips and snacks, as well as chocolate for decoration and compound coatings.

The EXBERRY® Micronized Powder range already includes yellow, red, purple, blue, green and pink shades.

GNT has now added a further option with the launch of EXBERRY® Shade Fiesta Pink – MN Powder, providing a new pink shade with a hint of blue.

Made from beetroot and carrots grown by GNT’s own farmers, the new product is pH independent, offers good light stability and has a 24-month shelf life below 25⁰C.

Sonja Scheffler, Product Manager at GNT, said: “EXBERRY® Micronized Powders were developed to deliver optimal performance in applications such as solid mixes, where they can achieve more vibrant colors at lower dosage levels compared to standard powders. With the launch of our stunning Fiesta Pink micronized powder, manufacturers can now choose from an even wider range of shades.”

EXBERRY® Coloring Foods are made from fruit, vegetables and edible plants using gentle, physical processing methods and no chemical solvents, ensuring widespread consumer acceptance.