Gulfood Manufacturing: Sidel boosts presence in the region

GLOBAL provider of liquid packaging solutions, Sidel, is getting ready for Gulfood Manufacturing where it will introduce its innovations in water and CSD PET packaging solutions, including StarLite^TM, RightWeight^TM, and the Sidel Matrix^TM System. 

The company is increasing its presence in the Middle East and Africa. “The Greater Middle East is one of the most dynamic and fastest growing markets for our business globally. The region is diversified and driven by steady population growth and a large pool of young consumers entering the workplace each year. This makes the continent an ideal place for the beverage industry supply chain to grow and flourish,” said Clive Smith, Zone Vice-President, Greater Middle East and Africa Zone, Sidel.

Clive Smith, Sidel vice-president, Greater Middle East and Africa

The beverage market of the Greater Middle East stood at 48 billion litres in 2013, with an anticipated growth of 21% over the period of 2013-2018, according to Euromonitor. The top ten countries represent almost 94% of the total volume of the beverage market, with Turkey being the biggest consumer, followed by Saudi Arabia, Iran and Egypt.

“The UAE, which is home to our regional headquarters, enjoys a strategic location between the markets of the Middle East, Asia, Europe and Africa, a situation which provides us with a perfect platform to be at close proximity to our customers wherever they are, and bring our global know-how and expertise to meet their local needs," said Andrea DelGrosso, Regional Commercial Director, Greater Middle East, Sidel GMEA." A large industry event such as Gulfood Manufacturing stands as a great opportunity for us to display our cutting-edge, flexible and reliable solutions, that are easily adaptable to market developments and future technology, and are supported by value-added, after-sales services.” 

The Sidel Matrix filler

In 2013, Sidel created a new Zone under the name of the Greater Middle East and Africa Zone (GMEA). With its headquarters in Dubai, UAE, and an existing branch office in Johannesburg, the GMEA Zone headquarters are home to over 90 employees.

Globally, Sidel has recently created a new services business unit, Sidel Services? that aims to deliver greater value to the beverage products, installed Sidel equipment and bottom line of beverage producers globally. The new unit is split into six teams: Maintenance, Line Improvement, Training, Spare Parts & Logistics, Line Conversions & Moulds, and Packaging.