IADSA launches Mind the Gap resource

The International Alliance of Dietary/Food Supplement Associations (IADSA) has launched Mind the Gap, an information resource that will facilitate more effective communication about the benefits of dietary supplements.

Available online now – at iadsa.org/mind-the-gap – the first two entries in the Mind the Gap series focus on the theme of vitamin D. They explain its benefits for improving bone density and provide an account of a successful fortification and supplementation initiative implemented in Finland. More stories will be added to the series in the near future.

Cynthia Rousselot, Director of Technical and Regulatory Affairs at IADSA, said: “Mind the Gap delivers additional communications support to our members, helping them to explain the value of supplementation.”

She continued: “Mind the Gap resources will be available in a range of formats – digital and printed. All will deliver a compelling narrative that can be used in whole or in part as the basis for meaningful discussions about the role of supplements in promoting health and wellbeing.”

Mind the Gap combines striking visuals and engaging copy in a format that IADSA members will find straightforward to use either as it is or repurposed for their specific needs. From 3 June 2019 for six weeks, IADSA will be promoting Mind the Gap to its followers on Twitter and LinkedIn using the hashtag #iadsamindthegap.

The name Mind the Gap is borrowed from the famous warnings posted at railway stations across the UK, which advise passengers to beware of the space between the train and the platform. It evokes the difference between the amount of nutrients needed to optimize our wellbeing and the quantity we actually consume. It also seeks to fill gaps in our knowledge, while showcasing the results of relevant research and real-life examples of successful national nutrition programmes.

Based in London, IADSA is the international association of the food supplement sector, with members from six continents. IADSA is the global platform to guide the evolution of policy and regulation in the sector.