Ingredion extends Inside Idea Labs to bakery and snacks market

After launching its beverage and dairy labs, Ingredion has now extended its virtual lab, INSIDE IDEA LABS™, to the bakery and snacks market in the Asia-Pacific (APAC) region. The platform gives food and beverage manufacturers 24/7 online access to essential information on bakery and snack applications. It is a one-stop repository of the collective knowledge developed across Ingredion’s brick-and-mortar labs around the world.

At the lab, visitors can find inspiring concepts and ideas, on-trend insights, ready-to-use formulations, science-based research, tools, tips and responses to frequently asked questions. The comprehensive resources cover key areas in bakery and snack development such as moisture management, texture enhancement and fibre fortification — all of which enable manufacturers to innovate and keep up with consumers’ evolving preferences. In recent years, APAC has seen an increase in demand for cakes with moist texture claims, and an increase in product launches for bakery and snack products with texture and fibre claims.^1,2 Focusing on these key areas lets manufacturers address aspects such as ensuring long-term freshness in cakes, creating signature textures in snacks and baked goods, tackling specific consumer requirements or boosting the nutritional profile of their products.

Manufacturers will also learn how to troubleshoot challenges using Ingredion’s extensive portfolio of solutions for bakery and snack applications including specialty starches, texturisers, resistant starches and plant-based ingredients. With the right knowledge and convenience that this virtual lab provides, they will be able to get consumer-winning products out into the market at a faster speed.

INSIDE IDEA LABS™ provides a virtual lab that allows entrepreneurs, small- to mid-sized businesses and major manufacturers in the food and beverages industry to partner with Ingredion Idea Labs^® experts. The online interactive portal contains resources developed by the technical and marketing experts who work in the global network of Ingredion Idea Labs^® innovation centres. 

• Sample request tools
• Responses to frequently asked formulation questions
• How-to videos and expert advice
• Technical specifications and sample formulations
• Case studies and success stories
• Consumer insights and market analyses

SOURCES:

1. Innova Market Insights, Moisture management in bakery, Sep 2019
2. Innova Market Insights