Kerrygold, Imperial brands debut Irish cream liqueur

KERRYGOLD Irish Cream Liqueur is a blend of Irish cream, aged Irish whiskey and chocolate, produced by Imperial Brands and Irish dairy producer Kerrygold.

“This is an exceptional opportunity for both Imperial Brands, Inc. and Kerrygold to seize a dominant position and capture significant market share,” said Chester Brandes, CEO of Imperial Brands, maker of Sobieski Vodka. “We believe our product's superior taste and luxurious texture will make us a major player in the category within a very short time.”

Amongst the leading Irish creams on the market is Bailey's Original Irish Cream from Diageo.

Kerrygold is the international brand of the Irish Dairy Board. According to Fergal McGarry, global director of Consumer Foods for the Irish Dairy Board, a key feature of the product is the cream which comes from grass-fed cows in Ireland. This makes a difference in the quality of the liqueur.