Make it clean and simple with rice flours

IN THE Asia-Pacific region, 78% of consumers say that it is important for them to recognise all the ingredients in the products they buy, while 77% of consumers believe it is important to have a short and simple ingredient list¹.

Ingredion began the clean label movement more than 20 years ago. Our pioneering functional native starches deliver the same process-tolerant and shelf-life stability as traditional modified starches with the advantage of consumers’ preferred labels. As the clean label trend developed, and according to Ingredion’s proprietary consumer research, “flours” are found to be highly recognised with superior degree of consumer acceptance given their association with minimal processing which consumers perceive to be healthy.

HOMECRAFT® Create tapioca and rice flours are clean label, and carry the desired "flour" labeling. (Photo courtesy: Ingredion)

With this consumer insight, Ingredion expanded its portfolio of functional clean label texturisers to include HOMECRAFT® Create multi-functional tapioca and rice flours which carry the desired “flour” labeling. In addition, these multi-functional flours support gluten-free and non-GMO claims, such as Non-GMO Project Verified, aligning with consumer-driven trends.

To achieve their multi-functional properties with a clean label declaration, Ingredion sources specific varieties of rice and tapioca, mills them in its own facilities, and applies a proprietary physical process.  This unique combination allows these flours to deliver superior flavour and textural performance in a variety of applications, preventing gelling, water release and loss of viscosity. 

Resonate with rice-loving consumers

Rice has been a staple food for centuries. Easy-to-digest, non-allergenic rice cereal is often the first solid food given to infants. Proprietary research reveals that rice is perceived as a natural, healthy ingredient and a “good” carbohydrate that provides long-lasting energy². In APAC, rice flour ranks the highest in acceptance as a texturiser for prepared baby foods, soups, ready meals and processed meat applications¹.  

HOMECRAFT® Create multi-functional rice flours are clean label and also the first of their kind to be made available to the food and beverage manufacturing industry. These multi-functional rice flours are process stable with excellent shelf-life stability, thus they can be used in applications with demanding processing conditions or high expectations for storage stability such as freeze-thaw stability which native rice flours are not able to provide.

With the ability to deliver velvety textures, opacity and homemade appeal to products, these rice flours are recommended in food and drink products, such as prepared baby foods, soups, sauces, ready meals and processed meats. They can also be used to replace fats and protein as well as dairy ingredients without compromising mouthfeel and texture. In bakery products, particularly in gluten-free bakery products, HOMECRAFT® Create multi-functional rice flours can be added to impart body, elasticity as well as crumb structure. 

HOMECRAFT® Create tapioca flours have the ability to build greater viscosity, and thus allow food manufacturers to manage usage levels, and optimise costs. (Photo courtesy: Ingredion).

Achieve more with innovative tapioca flour

Ingredion proprietary global research shows that tapioca flour is perceived as being even more “natural” than starches in many applications³. By choosing HOMECRAFT® Create multi-functional tapioca flours, food manufacturers can feature clean labels and a gluten-free claim, thus becoming more attractive to consumers seeking better options. 

These tapioca flours have the ability to build greater viscosity than any other clean label starch thus enabling food manufacturers to manage usage levels, and optimise costs. With inherent creamy mouthfeel, a more indulgent yogurt, dairy beverage or cream-based soup and sauce can be created using this multi-functional tapioca flour. Sauces or custards with smoother and glossier surfaces are now possible with this innovative range of tapioca flours. With the ability to enhance creaminess, fat reduction without compromising texture or eating experience and an improved nutritional profile can be achieved.  

HOMECRAFT® Create multi-functional tapioca flours have been created to suit a variety of production processes. They can be incorporated into wide range of food applications to provide viscosity as well as maintain texture stability during storage or improve freeze-thaw performance.    

More from the clean label innovators

Ingredion’s global presence and regional manufacturing assets in APAC allow direct access to base materials such as tapioca and rice, coupled with on-the ground GTM support and security of supply.

Together with innovative ingredients, such as HOMECRAFT® Create multi-functional flours, and 28 Ingredion Idea Labs™ innovation centres around the world and an always-on 24/7 virtual lab, Ingredion can help you create enticing sensory experiences with the recognised and accepted ingredients consumers want today.

References

¹Ingredion proprietary research, MMR, Consumer Study, APAC, April 2017

²Ingredion proprietary research, Dragon Rouge, April 2017

³Ingredion proprietary global research, Vision Critical, Clean & Clear Labeling Research, February 2016