Market watch: Food tracking solutions

Food tracking solutions pertain to technologies deployed to track and monitor the exact location of food in transit with the purpose of preventing discarded or contaminated food products from being mixed up with consumable products.

Many such technologies enable effective and quick action if anything goes wrong or out of control. They help identify contaminated food that should be segregated and blocked from reaching end-users.

The entire retail industry has augmented significantly over the past few years, especially in North America and Eastern Europe where it is highly competitive due to the availability of technological advancements. Food retail stores are setting up strategies and tools to enhance their operations efficiently, and to keep up with rising competition.

Among technologies, Radio Frequency Identification (RFID) plays a key part in retail. RFID can be embedded with pertinent information such as cost, store ID, and location, and as such allows food retail stores to identify, transact, engage, locate, and validate assets and personnel.

RFID technology also tracks information and multifaceted parameters such as air pressure, temperature, and humidity – data needed when monitoring product quality, and enables food enterprises to obtain data with least chances of error. RFID can be easily attached and tracked on any food item in retail stores. Data related to food items is stored in RFID systems as well as barcode detectors, and other tracking technologies.

However, high-tech as they are, tracking technologies are vulnerable to electronic attacks. Security breach or unauthorized access compromises stored data or content. This vulnerability is expected to weigh down on food tracking solutions market.

In terms of region, the global food tracking solutions market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is anticipated to account for major share of the global food tracking solutions market during the forecast period due to increasing government initiatives toward food safety, indicating potential growth of the food tracking solutions market in this region. Europe is estimated to be the second largest market for food tracking solutions from 2019 to 2027. Certifications and standardisations along with a strict legislative framework for food safety is likely to drive the food tracking solutions market in the region.

Asia Pacific is projected to be a rapidly expanding region of the global food tracking solutions market during the forecast period due to increasing adoption of various technological advancements regarding food tracking, which is expected to increase the adoption of food tracking solutions in the region. More information available at Transparency Market Research.

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