New Walter Day: Turning visions into reality

Asurprise announcement was made on September 15, 2008, when Walter executives Pawel Duzniak, President Region Europe for Walter Austria GmbH and Dietmar Kogler, Managing Director for Walter AG Singapore Pte Ltd & Walter Malaysia Sdn. Bhd, gathered the press and staffs from different representative offices in Asia to disclose its new corporate image, which is expected to prove enduring and catchy. International Metalworking News for Asia is fortunate to be a part in witnessing "New Walter Day" in Singapore. With its new corporate image, Walter enunciated its mission, game plan and story. There is a lot to be said for the right image to fit the right story but the company was able to emphasize it by the new, uniform corporate image of Walter AG with the competence brands Walter, Walter Titex and Walter Prototyp. Walter provides much more than just high-tech tools, they are "Turning visions into reality." The company has let their actions lead their words by implementing ideas, which requires the right tools, tools for turning, milling, drilling and cutting threads. Walter does not only have the right high-tech tools, but also advises and accompanies its customers from the initial idea to the specific application - and that always efficiently and productively. The manufacture of components for industry is subject to continuous change. Rapidly growing markets, for example aerospace, require more efficient production processes with high demands on tools and applications. According to Walter, it is no longer sufficient to simply supply customers with tools. Customers need a partner who understands the changes in his sector as well as he does. So anybody who, at an early stage, is able to recognize these new requirements, to understand them and to develop appropriate machining processes, will be successful in the future. A prerequisite for this success is, however, an extensive product portfolio and staff with comprehensive specialist knowledge. This is exactly what Walter can provide with the competence brands Walter, Walter Titex and Walter Prototyp.

New uniform market image conveys extensive range of services

It is important that customers are able to experience our integrated range of services,?explains Mr. Duzniak. Titex and Prototyp are therefore to become Walter Titex and Walter Prototyp. "With the bundled competence of our three competence brands, we are setting new standards in the world of machining," continues Duzniak. They combine three hundred years of experience and knowledge. Walter manufactures tool systems for turning, drilling and milling. Walter Titex develops high-performance drilling and boring tools for a very wide range of applications, and Walter Prototyp stands for innovative threading and milling tools. Logical utilization of the synergies between the core competencies of the individual brands is opening up new possibilities for the customers. Last but not least, Walter AG has a market presence that makes it possible to implement customer-orientated strategies at a global level. 褹s we can offer our wide-ranging competence from a single source, with this portfolio we have an excellent position,?emphasizes Duzniak. It is an advantage that will be of benefit during times, in which industry is continuously reducing the number of tool suppliers.

Walter, Walter Titex and Walter Prototyp - three competence brands under one roof

As a globally competing group of companies, Walter AG develops, produces and markets precision tools for metal machining. The three well-known competence brands Walter, Walter Titex and Walter Prototyp are combined under the umbrella of Walter. The headquarters of Walter AG is in Tuebingen, Germany. Worldwide a total of about 2,800 staff are employed. A worldwide presence on all continents isFootwear