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NZ dairy giant collaborates with Arab Dairy

Source: Release Date:2009-04-23 199
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FONTERRA Brands, the world''s largest dairy exporter, has signed a deal with Arab Dairy Products Co, one of Egypt''s leading dairy firms, to manage the franchising, distributing and co - packing of Fonterra''s Anchor brand throughout Egypt. This partnership was inked between Amr Farghal, general manager, Fonterra ME and Khaled El Sadek, managing director, Arab Dairy, during the Gulfood Expo in Dubai. The agreement gives Arab Dairy the licence to produce and market Anchor, Fonterra''s highest selling brand. Early stages of production will be of mainly processed and jar cheese. The partnership also covers distribution rights for different cheese and milk powder products. Arab Dairy is currently responsible for co - packing Fonterra''s processed cheese portions. The consolidation will extend packaging rights for other cheese forms within the Anchor portfolio. These products are sold throughout the GCC, North Africa, Sub Sahara, and East Mediterranean and Commonwealth of Independent States countries.Nike Air Max
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