Popular packaging adapted for HAAD

FLEXIBLE, attractive and cost-effective packaging solution that enables manufacturers to produce, distribute and sell high acid still drinks such as ice tea, fruit drinks and sports drinks without using the chilled chain is now available: The Tetra Top packaging solution for high acid ambient distribution (HAAD) of still drinks was launched by Tetra Pak in April. The Tetra Top packaging family answers the needs of producers who want a package with attitude that maximizes their brand. High acid still drinks have a maximum pH value of <4.2 and a maximum juice content of up to 20%. Tetra Top for HAAD now brings these benefits to the ambient still drinks market, enabling the packaging, transport and storage of ambient still drinks for up to six months without the need for preservatives. The roll-fed packaging solution with a carton material sleeve crowned and an injection molded polyethylene top, which is sealed to the package in a single process. It is a re-closable, square package with rounded corners and the opening device makes it easy to open, pour from and re-close. Producers can create a range of different packages by combining bottom formats, volumes, tops, carton materials, print qualities and cap colors. Preferred package The ambient still drinks market stands at 100 billion liters and is growing, providing producers with many new growth opportunities. In consumer studies conducted by AC Nielsen and Ipsos in several different types of markets, including Sweden, Taiwan and Saudi Arabia, Tetra Top is preferred over plastic bottles. "The survey indicates that the package is much appreciated by consumers for its functionality; it is easy to open, re-close and pour from. The market is looking for differentiating, cost-efficient, environmentally friendly packages for ambient still drinks that satisfy the needs of at-home and on-the-go consumption. Tetra Top for HAAD fulfils these needs," says Anders Gustafsson, product director for Tetra Top. There are several key environmental benefits with Tetra Top for HAAD. The main component is paperboard, a renewable and recyclable resource. It can be folded flat for recycling. The ambient still drink package will be commercially available during the spring of 2008 in the following formats: Packaging format: TT Base (70x70) Volumes (ml):500, 750, 1000 Openings: Katla, S38 and H38 Packaging format: TT Midi (57x57) Volumes (ml): 200, 250, 330, 500 Openings: Katla, S38 and H38 Packaging format: TT Mini (47x47) Volumes (ml): 200, 250 Openings: Katla S30, S38 and H38 Available in a variety of shapes and sizes from 200ml to 1000ml, the HAAD packaging is produced on an upgraded version of the flexible, two-line TT/3 filling machine, which produces up to 9000 packages per hour. TT/3 for HAAD includes improved package sterilization, hygiene chamber disinfection and a clean air system (HEPA). It also uses less production floor space (up to 35%) than plastic lines.Racing Archives