Sidel bottle design bags two awards

Through the years, Sidel has collected awards for its innovative approach to PET bottle design, but to receive two in the same month is a first.  Both awards were for Sidel’s design work on a new bottle for Société des Eaux d’Aix-les-Bains (SEAB), one of France’s leading producers of bottled mineral water.  The bottle marked a number of design firsts in the bottled water market as the only triangular mineral water bottle produced in PET and the only one without a conventional label.

The first award was presented at the Beverage Innovation Awards on 19 September 2013 during the Drinktec international trade exhibition in Munich, Germany, where Sidel was declared the winner of the ‘Best bottle in PET’ category.  The annual Beverage Innovation Awards is now in its tenth year and returned to Drinktec in 2013 to reward and acknowledge excellence in beverage products, packaging, marketing and sustainability.  More than 370 entries were received from 40 countries, showing the global reach of the event.  The breadth of the awards is also highlighted by its 29 categories, with Sidel winning the hotly contested Best Bottle in PET.

Less than two weeks later, Sidel won at the Pentawards on 21 September 2013, for the same bottle, taking Bronze in the Beverages category at a gala ceremony at the W Hotel in Barcelona, Spain. The Pentawards is a prestigious, worldwide competition exclusively devoted to packaging design in all its forms, with entries received from around the globe and a truly international judging panel.

Sidel has won a string of Pentawards for its packaging design expertise, starting back in 2008, when it received a bronze award for its NoBottle? lightweight 500 ml water bottle.  Then in 2009 it won another bronze for its flame-like PET beer bottle, followed by a silver in 2012 for DailyDose^TM, an innovative multipack made up of six assorted bottles reminiscent of fruit slices.  This year the judges recognised Sidel’s particularly innovative approach in developing the new SEAB bottleAir Huarache Run Ultra BR