Sidel wins a silver for unique DailyDose design at Pentawards 2012

With just one look anyone can tell the unique design of the DailyDose^TM is a winner. The unusual but attractive packaging follows the trend on healthier living as it offers a new way of consuming single-serve fruit on a regular basis.

Reminder of daily fruit consumption

It is designed as a multipack made up of six bottles that together resemble a citrus fruit, and when taken apart each bottle resembles a segment. The flexible concept offers one design for different products, and is ideal for on-the-go consumption as the small bottles fit into the smallest of bags. Each dose is the equivalent of a quarter-serving of fruit - thereby emphasising the importance of regular fruit intake - packaged attractively and ready to drink for consumers. Although common in other sectors, the concept of a daily ‘dose’ is new to the fruit drinks market.

Eco-friendly labeling

The bottles can be sleeved or labeled as a standard bottle, based on a sustainable and cost-saving package concept.  As well as safe and convenient for the end-consumer, it keeps the full integrity of the package.  As only one single label is used to build a pack of six bottles, in addition to the environmental benefits of  using less wrapping, savings of up to 60% in labeling raw materials can be made:  two-thirds of each bottle no longer require labeling.  Moreover, the whole label is pre-cut and each bottle can be removed easily without impacting on the stability of the whole pack. Finally, as the bottle remains labeled after being removed from the pack, this ensures the end-consumer will have all the information about the drink when it comes to product, flavour, vitamins, shelf life, etc.

The competitionLebron James Shoes