Social network sites sought to reach youth market
Source: Release Date:2009-04-23 147
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The Kingdom''s Saudia Dairy and Foodstuff Co (Sadafco) has used You Tube and Face book sites as means of highlighting its events to its customers, in particular the Kingdom''s huge youth segment. Winners and participants of Sadafco''s " 100 Million Chances to Win through Saudia Milk" four - month promotion that was last drawn March 17 will be featured on the site. "Every young Saudi knows both YouTube and Facebook. We want to reach out through online channels to a new audience, especially to the youth who spend much of their time online," said Mohammed Attar, general manager sales and marketing, Sadafco. "I''m delighted that we''ll be the first in the dairy sector to do this and we''re looking forward to the response from Saudi youth," he added.Encuentra zapatillas de la talla 36 a la 40 para Mujer
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