Stern-Wywiol Gruppe an Innovations-Champion

The Stern-Wywiol Gruppe maintains its standing among the 50 most innovative medium-sized companies in Germany, for the second consecutive year.

The “Innovations-Champion” ranking is determined by the management consultants Munich Strategy in cooperation with the news magazine WirtschaftsWoche. Over 3,500 German companies with annual sales between 10 million and 1 billion EUR took part in the evaluation.

Stern-Wywiol Gruppe CEO Torsten Wywiol says innovation is not only about products, but about the strategic orientation of the company.  (Source: Stern-Wywiol)

“We don’t think of innovation just in terms of products; for us it starts with the strategic orientation of the company. As an independent family business, we create structures and personal scope that stimulate the curiosity, readiness to invest and creativity of each individual employee,” said Torsten Wywiol, CEO of the Stern-Wywiol Gruppe, on receiving the award again. In the past few years the ranking has demonstrated that more and more small and medium-sized companies are adopting this concept of innovation: 47% of the top 15 enterprises have implemented strategic innovation and are benefiting from more sustainable returns than through product or process innovations alone.

This company orientation was therefore one of the decisive criteria for the final selection of the 50 Innovations-Champions. The basis for assessment of the companies is the “innovation score”: two-thirds of this score is calculated from the innovative power of the companies, and one-third from their performance.

Ingredients for food and animal feed

At Stern-Wywiol Gruppe, 12 independent specialist firms develop, produce and distribute ingredients and additives that simplify and enhance the production of foods and animal feed. They include internationally renowned companies such as Hydrosol, Mühlenchemie, SternMaid, SternVitamin, Sternchemie, SternEnzym, HERZA Schokolade and Berg + Schmidt. Each firm has specific competence of its own – in baked goods, dairy products, deli foods, meat, fish, chocolate, flavourings, lecithin, enzymes or vitamins. In many branches of the food industry, the outstanding competence of these specialist units has made them leading worldwide suppliers in their fields.

The heart of the group is the Stern-Technology Center in Ahrensburg, near Hamburg, where research and applications technology are centralized under one roof. It is there that over 100 employees of the German companies are engaged in applications research and development and use their knowledge and interdisciplinary cooperation to create new, customized solutions. The facility in Ahrensburg is complemented by applications laboratories and technology centres in the foreign affiliates and partner firms. “With this model we have set ourselves apart from the major raw material suppliers in the global ingredients markets and now play a pioneering role in respect of appropriate applications and customer care on the spot. That shows itself in the fact that Munich Strategy’s close innovation ranking is made up largely of IT and technology companies, and we are one of the few representatives of the food industry,” said Torsten Wywiol, emphasizing the significance of the good placing for his enterprise.