THAIFEX showcases products from over 2500 exhibitors

A highly engaging and multi-sensory show, THAIFEX-World of Food Asia returns for its 16th edition from 28 May to 01 June 2019 to serve up the best of the food and beverage industry in one blockbuster seating. The region’s largest dedicated F&B trade show is the strategic gateway for companies looking to penetrate the industry in the ASEAN and Indochina regions. 

In 2018, THAIFEX-World of Food Asia wrapped up five action-packed days, boasting a total of 13,110 international trade visitors from over 150 countries. This brought the total trade visitor count to a whopping 62,039, the largest visitor attendance at the tradeshow to date.

This year, THAIFEX-World of Food Asia is expecting: • More than 2,500 exhibitors from more than 40 countries with new country groups from Brazil, Poland and Spain • 67,000 trade visitors, a 8 per cent increase from the 2018 show • More than 2,000 top-rated trade buyers hosted by the organizers

(Photo courtesy: THAIFEX-World of Food Asia)

(Photo courtesy: THAIFEX-World of Food Asia)

An elevated tradeshow experience

As a show geared towards the facilitation of quality business and trade deals, THAIFEX-World of Food Asia 2019 will feature a new and improved hosted buyer experience. The hosted buyer program was a huge hit in 2018, with 2,168 hosted international buyers attending the show. This year, hosted buyers will be able to pre-select the exhibitors they want to meet ahead of time to ensure that appointments during the show days are productive and meaningful.

An exclusive membership card, the THAFEXclusive Card, will be issued to top buyers for quick access to the show with exclusive benefits such as complimentary F&B, concierge services, WIFI access, massage as well as luggage delivery and storage.

Furthermore, to enhance the visitor experience, THAIFEX-World of Food Asia 2019 will be introducing: • River taxi rides to reduce travelling time to and from Bangkok’s city centre, an additional transportation means  • An improved and larger exclusive THAIFEXclusive Club • Faster self-check-in system, with self-print counters readily available at all registration counters • Express luggage delivery from showgrounds to airport (chargeable service; 1 pc complimentary for Hosted Buyers)

To allow businesses to increase efficiency and profitability, IMPACT Challenger, Hall 1 has been retailored as the Technology Hall, where companies across 3 technology sectors of THAIFEX – Food Technology, Food Service and Coffee & Tea – will be showcasing their leading products, tools and processes.

A variety of seafood products (Photo courtesy: THAIFEX-World of Food Asia)

Processed meats (Photo courtesy: THAIFEX-World of Food Asia)

Innovations and trends at THAIFEX-World of Food Asia

THAIFEX-World of Food Asia presents 11 masterfully crafted trade shows across all 11 mega halls at the IMPACT Muang Thong Thani, including Coffee & Tea, Drinks, Fine Food, Food Service, Food Technology, Frozen Food, Fruits & Vegetables, Meat, Rice, Seafood, and Sweets & Confectionery.

Making its debut this year is the THAIFEXfuture Food Experience+, showcasing trends and innovation in foodservice relevant to quick service and fast food restaurants, cafes, bars, caterers, and hotels. Visitors can expect talk shows, product demonstrations, and workshops presenting revolutionary technology, products, and designs specially curated from THAIFEX-World of Food Asia exhibitors, trending international innovators, and up-and-coming regional start-ups. 

Also making its inaugural introduction this year, the THAIFEX Start-up pavilion will be presenting the best of young and innovative companies venturing in the fast-paced world of foodservice. Take a peek into the future of the foodservice segment to see how these promising next-generation leaders intend to enhance food service and the customer experience.

The THAIFEX Halal Market and THAIFEX Organic Market are also making a comeback this year, along with the improved THAIFEXtaste Innovation Show. Our exclusive knowledge partner, Innova Market Insights, will have live presentations on the top 10 consumer trends that are taking product development forward with insights on packaging, technology and flavor drivers. Visitors will also get insights into the Top Innovative Products selected from participating exhibitors .

In addition, the innofood Asia Conference returns, this time as a joint conference with the Thailand Food Innovation Forum – presented as the Leadership in Food Innovation Conference Series. Across 2 days, speakers will explore how collaborations in technology, food and design are revolutionizing the way food is viewed and interacted with.

Thailand Ultimate Chef Challenge (Photo courtesy: THAIFEX-World of Food Asia)

Supporting programmes

Back for its 8th edition, the Thailand Ultimate Chef Challenge (TUCC) gathers teams from around the region vying for the coveted titles of “Best Ultimate Professional Chef Award”, “Best Ultimate Junior Chef Award”, and “Best Ultimate Pastry Chef Award”. New classes designed for the next challenge will include the "Asian Gourmet Challenge" and “AEC Culinary Challenge”, where contestants will enter and compete based on their personal forte.

TUCC will also host the qualifying round of the Global Chef Challenge, featuring chefs from across 10 participating countries competing in the “Global Chefs Challenge”, “Global Pastry Chefs Challenge”, and “Global Young Chefs Challenge – The Hans Bueschkens Trophy”.

THAIFEX-World of Food Asia gives back

According to the UNEP, roughly 30% of the food produced worldwide is lost or wasted every year. In support of minimizing food wastage, THAIFEX-World of Food Asia will continue its partnership with the Thai Scholars of Sustenance (Thai SOS), a foundation committed to increasing food security through the management of food waste. Thai SOS will work together with exhibitors to collect leftover food during the teardown of the show, after which they will inspect, pack and store the food appropriately, and then deliver it to local communities in need of supplies. 

Joining the action for the 3rd time is also ZY Movement Foundation, an organization dedicated to improving the quality of lives for children with congenital limb deficiency and cerebral palsy. ZY Movement Foundation will have a dedicated booth at the exhibition to raise funds for their cause.  

THAIFEX-World of Food Asia is jointly organized by world leader in organizing food and food technology events, Koelnmesse, the Department of International Trade Promotion, and the Thai Chamber of Commerce. 

THAIFEX 2019

Date: 28 May 2019 – 01 June 2019

Times: 10.00am – 6.00pm (28 – 31 May), 10.00am – 8.00pm (01 June)

Venue: IMPACT Muang Thong Thani, Bangkok

Organiser: Koelnmesse Pte Ltd