UAE edible oil attains Superbrand status

Coroli, the region’s leading edible oil brand, was awarded Superbrands status at a gala event ceremony recently held in Dubai, UAE. The award was received by Dr. B. R. Shetty, Founder & Chairman of BRS Ventures and owner of Coroli brand. At the 15^th annual Superbrands event, Coroli was recognised as a leading brand in UAE for its quality, performance and engagement with customers.

Accepting the award Dr. B. R. Shetty, Founder and Chairman, BRS Ventures, said, “I am thrilled that Coroli has been recognised as UAE’s Superbrand. This acknowledgement reflects the consistent quality and service that the brand has been providing to consumers over the last four decades. Coroli understands the unique requirements of the diverse consumer segment in the MENA region and continues to nurture good health using the best-in-class international quality standards. The award is a testimony of the purpose, passion and consistent performance of the team behind ‘Coroli’.”

Superbrands is an independent authority and arbiter of branding. A Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category. This year, Superbrands invited application from over 1500 leading brands in UAE who contested for the coveted title. Out of this number, only 48 companies which scored more than 80-percent rating, were declared as Superbrands by the Brand Council. – Source: AETOSWire